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Chris Riddell

Leading futurist talks innovation technology and small business

News Article Date: 
Wednesday, 17 August 2016

The digital revolution is here, and leading futurist Chris Riddell is helping small businesses get on board.

Mr Riddell will speak in Warrnambool at the Riding the Digital Wave dinner on August 23 as part of the Great South Coast Small Business Festival.

A regular on Channel 7’s The Morning Show and The Daily Edition, Mr Riddell said that the influence technology has on how we do business is rapidly accelerating.

“I think that all of the activity we are going to see in the next three years will change and influence the next one hundred in a way that we’ve never seen before,” he said.

“At the dinner I’ll be speaking about what the big drivers in our lives are today when it comes to business and what the big things coming around the corner are that businesses need to be aware of.

“I’ll also be talking about how we are in an experience revolution and creating amazing new experiences is now the new normal.”

Mr Riddell sites the meteoric rise of the smartphone as one example of a technological innovation which has rapidly become a part of normal life.

“We’ve got some of the highest penetration here in Australia for smartphones anywhere in the world. This has had a huge impact on us,” he said.

“We now carry these devices in our pockets that allow us to do things that we weren’t able to do even a few years ago.

“Additionally, we rank in the top five when it comes to mobile data speeds because of the amount of investment that has been done in mobile.

“Because of that, small businesses here have an opportunity to engage with customers across Australia that they never have before.”

Coinciding with the increase in popularity in smartphones is the growing influence of social media and the opportunities this presents businesses.

“With social media you can target people in your local town, drilling down to a demographic and age and it’s one of the cheapest forms of advertising there has ever been,” he said.

“A coffee shop in the centre of Warrnambool can target that entire town with a promotion and know within 15 minutes who has seen it. That’s huge.”

Riding the Digital Wave: Dinner with Chris Riddell will be held at the Quality Suites Deep Blue, Worm Bay Road, Warrnambool.

Attendance is $60 per person, which includes a two-course dinner.

To book or for more information visit or call the Warrnambool City Council’s economic development unit on 5559 4925

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